99 FRANCS
| 2007 – 100′ – Comedy, Drama.
Written by: Bruno Lavaine, Nicolas Charlet, Jan Kounen, Frédéric Beigbeder.
Based on the Book by: Frédéric Beigbeder.
Directed by: Jan Kounen.
Starring: Academy Award-winning Jean Dujardin, Jocelyn Quivrin, Patrick Mille, Vahina Giocante, Elisa Tovati, Nicolas Mari, Dominique Bettenfeld, Antoine Besler.
Official Competition COLCOA 2008.
In French with English subtitles. 17+.
An Under The Milky Way release. |
Based on the true professional experience of author and Frédéric Beigbeder, 99 Francs tells the story of Octave (Jean Dujardin) who is the master of the universe: He exercises the profession of copywriter. Today he decides what you will want tomorrow. For him, “man is a product like everything else.” Octave works for the world’s largest advertising agency, Ross & Witchcraft, nicknamed “The Ross.” He’s swimming in money, girls and coke. Even so, he has his doubts. Two events will turn Octave’s life on its head: his love affair with Sophie, the agency’s most beautiful employee, and a meeting at Madone to sell an advertisement to this major company in the dairy sector. Gifted Octave loses the plot and decides to rebel against the system that created him, by botching his greatest publicity campaign. From Paris, where agency bosses negotiate deals, to Miami, where advertisements get shot while gulping antidepressants, from Saint-Germain-de-Près to an isolated island in Central America, will Octave manage to escape his golden prison?